GeM's three key pillars — Efficient, Transparent, and Inclusiveness — ensure that business in the Government e Marketplace is quick and easy. It is Inclusive since it allows anyone and everyone to do business on GeM, Efficient for conducting business operations smoothly, and Transparent for fair business practices. In addition, the platform seeks to improve openness, effectiveness, and speed in public procurement. It offers a wide range of procurement methods, including direct purchase, electronic bidding, electronic reverse auction, and direct reverse auction. The digital platform enables economies of scale, efficient price discovery, and dissemination of best practices. According to Rule 149 of the General Financial Rules 2017, the procurement of goods and services by ministries, government agencies, and Public Sector Enterprises is now mandated to be done through the GeM portal. State Governments are also encouraged to purchase through GeM.